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How To Develop A Strategic Marketing Plan

RRP $289.99

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions.
How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.

Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.
Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.


Marketing And Supply Chain Management

RRP $357.99

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Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines.

This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.

This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.


Sport Marketing

RRP $268.99

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Sport Marketing:Managing the Exchange Process  presents cutting edge conceptual and empirical approaches for managers to manage relationships with consumers. The central theme of the book is the sport marketing exchange, because this process is fundamental to marketing and can be used to highlight the challenges and opportunities faced by the sport marketer. The authors challenge students, researchers, and managers in sport marketing to embrace current marketing tools that are being employed by marketers in other industry sectors. Several recent marketing techniques are discussed and illustrated within the sport context.  


African American Male-female Relationships

RRP $402.99

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African American Male/Female Relationships: A Reader examines the social, economic, political, and cultural forces that present challenges to the formation and development of healthy relationships and, ultimately, marriages and families. The anthology pushes students to think critically about how ideologies and values stemming from these forces shape their own ideas, values, and perceptions and to examine their own approach to relationships. African American Male/Female Relationships: A Reader is divided into eleven topical units:

  • Love
  • Gender
  • Dating
  • Negative Images and Stereotypes
  • Health and Nutrition
  • Intimate Partner Violence
  • Parenting
  • Sexuality/Sexual Health
  • Incarceration
  • Alternative Lifestyles
  • Marriage
The journal articles and book chapters included in the reader are critical for the serious study of African American male-female relationships. African American Male/Female Relationships: A Reader is designed to be used with African American Relationships, Marriages, and Families: An Introduction. It is also an excellent supplemental reader for Sociology or African American Studies courses that focus on marriage and family. Patricia Dixon, Ph.D. is an Associate Professor of African American Studies at Georgia State University. She is the author of African American Relationships, Marriages, and Families: An Introduction and TLC: Talking and Listening With Care: A Communication Guide for Singles and Couples, and is a CCE Board Certified Coach.


Marketing Public Health

RRP $66.50

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Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on marketing tailored specifically for the public health environment. Written at a level appropriate for students new to marketing and/or public health; however, it covers many topics in greater depth making it relevant for current practitioners. Informed both by changes in the marketing environment and also by the latest thinking among marketing and social marketing researchers and practitioners. Emphasizes using marketing approaches for "upstream" changes in policy and legal, economic, and social environments as well as addressing the traditional "downstream" use of social marketing to help individuals change their own health behaviors. Includes all-new case studies, written by respected and well-known guest contributors from the front lines, that illustrate the principles and strategies in a way that makes it immediately apparent to the reader how the material can be used in modern, real-life public health campaigns. Uses many examples from areas of public health interest that have arisen only in the past few years (e.g., bioterrorism, SARS, West Nile virus). Thoroughly discusses current themes in marketing, such as branding; building relationships with audiences; ensuring audience self-interest; and process and outcome evaluation-all presented in detail from the standpoint of the public health practitioner. Presents a solid marketing approach, including well-developed sections on communications but also providing guidance on how to manage pricing, distribution, and development of product or service offerings. Includes worksheets, a suggested reading list, and, where appropriate, references to other books that cover selected topics in greater depth.



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Market Hotel Books

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Network Marketing Marketing Mistakes Internet Marketing Marketing Expert

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