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Marketing Research And Modeling: Progress And Prospects

RRP $45.00

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


Sustainable Marketing

RRP $360.00

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<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> &lt;


Marketing Research And Modeling: Progress And Prospects

RRP $656.99

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Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.


Caution! Wireless Networking

RRP $50.99

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At last, a book dedicated to alleviating the fears that users may have about the security of their wireless home network. This no-nonsense guide is for wireless home<br> networkers who want to protect their data from hackers, crackers, viruses, and worms. Written in non-technical language that's perfect for both novices and intermediate users, this book offers a brief introduction to wireless networking and identifies the most common internal and external pitfalls-and ways to avoid and correct them.<br> * The ideal reference for computer users with a wireless network who need facts separated from fiction to learn what is necessary to protect their networks<br> * Real-world examples help demystify viruses, worms, cryptography, and identity theft, while expert advice, cool techniques, and step-by-step instructions give readers the know-how they need to secure a WLAN and protect their privacy<br> * Covers the latest computer security threats and countermeasures, addressing problems that older titles do not cover, particularly in the areas of virus protection


Social Responsibility In Marketing

RRP $256.99

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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Unless marketing can take a proactive position and bring about products and services that are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.



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