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Sustainable Marketing

RRP $360.00

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<P></P><P>There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text.</P><P></P><P>In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer.</P><P></P> &lt;


Multilevel Marketing Success Manual

RRP $13.99

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Multi-Level Success Manual is a complete Step-By-Step Guide for anyone who wants to leave the 9 to 5 rat race behind and work from the comfort of their own home, while achieving a level of financial success they would never derive from a job. Before reading you may want to JOIN the HOTTEST THING GOING ON RIGHT NOW - United Games - Live Online Sports Play with your Favorite NFL TEAMS -- http: //RealTimeFantasySportsFootball.com - The latest in the area of Multi-Level Affiliate Marketing success that anyone can attain. Recent economic reality has shown that that anyone can now be extremely successful marketing a new and innovative online game concept that allows you to PLAY ALONG with your FRIENDS during any LIVE NFL GAMES - Soccer Coming Next - Then Basketball, Baseball, Hockey, Golf, Tennis, ETC with 'UNITED GAMES'. From the creators of the world's most successful 3-D Video Games on X-Box, Sony Playstation etc. NOW - the hottest game out there - PLAYING LIVE NFL Football games with your friends on your phone, tablet or PC - has finally arrived. You get paid for WATCHING ADS during your games and you are also rewarded for making the BEST COACHING CALLS for your team. You can actually HELP THEM WIN. NOT Fantasy Football in the traditional sense but you will get more of a charge out of playing this than any other activity under the sun - guaranteed. The APP is FREE for anyone to download anywhere in the world. The APP will also invite large numbers of players for you to meet and make new friends. The longer you play, the more you can earn in prizes and cash such as Big Screen TV's, Luxury Travel, Cars, Yachts, even that Dream Home you've always been wanting. ALL for FREE to download for customers. Never before has the average sports fan been given the chance to make as much money as the professional Sports Players - Until NOW! This book explains all about how to market this or any product by using the latest Internet tools such as The Power Lead System and Auto-Posting Software that helps your web sites get found on Google. The information comes from a 20 year veteran of Online Marketing and SEO. Using these techniques, the author has established success in several AFFILIATE MARKETING Companies over the years and has achieved multiple streams of income and wants the same for any of his readers. Book analyzes all key elements of successful monthly residual income that continues to grow even after you decide to retire or just take some time off. The lesson here is that to succeed today, due to the extreme new levels of competition for online dollars - you have to have not only the greatest product in the world - but you also have to have a system that finds other people faster than the others on the planet who also believe they have the greatest product in the world. It's just like the game of King Of The Hill on the Internet Today. This book is a Guerilla Marketing Course on how to get to the top of the hill and stay there, and by investing almost zero dollars to do so. Author has written several books about the Internet and how to use it to your advantage. Michael Mathiesen is also highly successful Network Marketer and has joined several opportunities that make him a monthly residual income from all over the planet. This book is really just the beginning demonstration of how the author gives his downline complete training and support which is the main essential ingredient to any Network Marketing Opportunity. Who is your upline and how much do they help YOU SUCCEED? This book is required reading for all of his downline because this system must be duplicatable which means that anyone can now succeed in Multi-level Marketing or Affiliate Marketing using these tools contained in this book. The trick is to get your downline to use them too. We demonstrate in this book clearly how we accomplish by using the most modern and unique new marketing tools.


The Busy Author's Book Marketing Journal

RRP $34.99

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Your Success is Hidden in Your Daily Activity!This 30-day pocket-sized journal is designed to help you monitor and keep track of your daily book marketing activities. Now that your book is published, or soon to be published, it's essential that you let the world know about your masterpiece! By doing something, even something small each day, you will make a huge splash and get your book in front of a whole lot of readers. This Busy Author's Book Marketing Pocket Journal will help you: Maximize your marketing momentum! Easily record your activities and results! Grow your network of promotion partners!


Driving Demand For Broadband Networks And Services

RRP $326.99

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This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, 'Driving Demand for Broadband Networks and Services' offers a set of best practices and recommendations aimed at promoting broadband demand.

The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand.

This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management.

This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is.- Diego Molano Vega, Minister of Information Technologies and Communications of Colombia

This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly.- Eli Noam, Professor of Finance and Economics, Columbia Business School

This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank


Marketing Management

RRP $284.95

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.



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