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Recognized Expert Status

RRP $18.99

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Add a tool to your marketing that can leverage your efforts to exponential heights. This book introduces Recognized Expert Status, and the benefits it can bring you. Inside you'll learn about: * Expert Proof Materials and why you need them * Why you need an effective public relations plan * The 5 main RecEx Principles * The 7 action items for kickstarting your RecEx Status * And more!


Social Responsibility In Marketing

RRP $256.99

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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vulnerable. Marketing must also develop environment and consumer-friendly products and services. The prevailing market conditions in the United States are in favor of certain select groups. Furthermore, many conditions in the existing market are borderline pathological and need to be corrected. In addition to these, there are those consumers who are very vulnerable such as the elderly, the poor, the undereducated, and the frail. These groups cannot make the best purchase decisions nor do they have access to many facets of the market. Marketing must make a special effort to provide education, information, and protection for them and must bring as many people as possible into the mainstream of the economy. Unless marketing can take a proactive position and bring about products and services that are good, functional, and non-hazardous, consumers will not be able to optimize their purchase decisions.


Psychological Expertise In Court: Volume Ii

RRP $287.99

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Expertise in Court: Perspectives on Testimony is the second of a two-volume set on the Psychology of the Courtroom. The authors, a renowned group of psychology and legal scholars, offer definitive coverage of the use of psychological expert testimony and evidence in a variety of legal contexts. They explore the controversies that surround it, from questions of its admissibility to its effects on eventual juror decisions. A wide range of topics are covered including system and estimator variables in eyewitness identification, expert testimony on psychological syndromes, the insanity defence and sexual harassment, how child sexual abuse is used by the courts, and recent research on false confessions. They also provide a comparative analysis exploring how different types of psychological expert testimony and evidence are used by different countries' legal systems. All the chapters conclude by making specific recommendations for how psychological research and information could be better utilized by courts around the world.



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