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Add a tool to your marketing that can leverage your efforts to exponential heights. This book introduces Recognized Expert Status, and the benefits it can bring you. Inside you'll learn about: * Expert Proof Materials and why you need them * Why you need an effective public relations plan * The 5 main RecEx Principles * The 7 action items for kickstarting your RecEx Status * And more!
As much as we don't want to hear it, book marketing is a huge part of becoming a successful author. Yet many authors don't know how to go about it or even where to start. I don't know where you are in your publishing journey, you might have been published for years but have always struggled with the marketing side of things or you could still be working on your first book and wanting to get a head start on promoting it, either way this book is bound to have something in it that will help you out. Giving a detailed overview of book marketing from beginning to end, this book is designed to give authors the information they need to attack marketing head on and start successfully selling their books.
During the past twenty years, our knowledge about expertise has dramatically increased. Laboratory analyses of chessmasters, experts in physics, medicine, international-level musicians, athletes, writers, and performance artists have allowed us to carefully examine the cognitive processes mediating outstanding performance in very diverse areas of expertise. These analyses have shown that expert performance is primarily a reflection of acquired skill resulting from the accumulation of domain-specific knowledge and methods during many years of training and practice rather than special innate talent. Confronted with universal limits of human information processing concerning memory capacity and speed of processing, expert performers are found to be able to acquire similar types of skills to circumvent these limits. General findings on expertise are systematized to lay the foundation of a general theory of expertise. In this book, many of the world's foremost scientists studying expert performance in specific domains of expertise review the state-of-the-art knowledge about expertise in these domains with the goal of identifying characteristics of expert performance that can be generalized across many different areas of expertise. These papers provide a comprehensive summary of general methods to study expertise and the current knowledge about expertise in chess, physics, medicine, sports, performing arts, music, writing, and decision-making. Most importantly, they reveal the existence of many general characteristics of expertise.
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