Add a tool to your marketing that can leverage your efforts to exponential heights. This book introduces Recognized Expert Status, and the benefits it can bring you. Inside you'll learn about: * Expert Proof Materials and why you need them * Why you need an effective public relations plan * The 5 main RecEx Principles * The 7 action items for kickstarting your RecEx Status * And more!
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Growing your own food has become one of the nation's most popular pastimes - in 2008 sales of vegetable seeds exceeded sales of flower seeds for the first time. "The Vegetable & Herb Expert" is the UK's best-selling gardening book and has been for the last decade. But how do you remember what happened when next year's growing season comes round? "The Vegetable Notebook" is the ideal companion to the world's best-selling grow-your-own book. It begins by helping you choose and care for your plants, and ends by providing a permanent record of your growing year. With sections for the gardener to fill in showing varieties grown, when they were planted and what happened (and how it tasted), it's just the thing to turn to when you need to start afresh next year. The Vegetable Jotter and its sister the Plotter dominated the vegetable book world in the 1970s and early 1980s - more than 2.5 million were sold. Now completely updated with the latest seed lists and pest control measures, "The Vegetable Notebook" is the must-have companion to the world's most trusted grow-your-own guide.
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