Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines.
This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.
This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. The book analyzes carefully the advantages and disadvantages of this process from the perspectives of the many different users and providers of drop ship services. Useful, practical information is given, from packaging to storage costs. Forms of direct response advertising are also analyzed, such as mail order advertising techniques. The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers. Drop Shipping as a Marketing Function, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.
An incredible resource for any person looking for effective small business marketing tips to slash marketing expenses while increasing sales in a short period of time. Over one hundred proven strategies and methods for attracting new leads, increasing repeat sales, and generating unbeatable brand exposure for your business, no matter what situation the economy is in!
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