Market Hotel





Market Hotel

Market Hotel - Marketing - Niche Marketing - Relationship Marketing

Network Marketing - Marketing Mistakes - Internet Marketing - Marketing Expert






Sports Marketing

RRP $343.99

Click on the Google Preview image above to read some pages of this book!

Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate and graduate students to understand both traditional and more recent sports marketing practices. Sports Marketing explores the latest sports marketing business practices, helping marketers make effective management and marketing investment decisions. This comprehensive textbook discusses relevant marketing theory and related practices within sports marketing. Each theme will: * Define key sports marketing ingredients * Provide mini-case examples of various sports around the world * Offer end-of-chapter questions and exercises designed to affirm key topics and stimulate the reader's thinking, and * Describe measures of the various sports marketing activities. This textbook will prove an essential companion to students on marketing, business and various sport courses at an undergraduate and postgraduate level.


Legal And Economic Regulation In Marketing

RRP $256.99

Click on the Google Preview image above to read some pages of this book!

Legal and economic regulation now affects virtually every aspect of the modern business environment, particularly the broad range of responsibilities that fall within the domain of marketing. Because of the complexity of the regulatory framework, marketing executives may depend heavily on legal specialists for guidance concerning laws and regulations that affect their company's operations. This book provides marketing planners and managers with both the basics and the specifics needed for effective decision making in this area. Based on the author's expertise and first-hand experience in the business regulatory field, Legal and Economic Regulation in Marketing will enable the marketing executive to assess the potential impact of laws and government regulations and thus avoid administrative tie-ups and costly mistakes. Following a discussion of the goals of marketing organization, Werner looks at how existing federal laws condition and control the environment in which executives carry out marketing functions. He next examines the legal regulation of specific marketing operations, including pricing, methods of distribution, promotion and product characteristics, and procedures affecting marketing. In addition to describing the relevant statutes and agency standards, Professor Werner explains the implications of specific court decisions and administrative rulings. The author concludes with shrewd speculation on future trends in legal and regulatory controls and how these will affect marketing decision making and the business environment as a whole. An invaluable resource for the executives or students of marketing, this volume offers clear, practical guidance on functioning within the legal and regulatory constraints of the modern marketplace.


Seo And Search Marketing In A Week

RRP $19.99

Click on the Google Preview image above to read some pages of this book!

Your fast track to successful SEO and search marketing

Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.

SEO and search marketing just got easier

Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.

Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.

The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.

What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.

- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress

About the Author

Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.



Search

Market Hotel Articles

Market Hotel Marketing Niche Marketing Relationship Marketing
Network Marketing Marketing Mistakes Internet Marketing Marketing Expert

Market Hotel Books

Market Hotel Marketing Niche Marketing Relationship Marketing
Network Marketing Marketing Mistakes Internet Marketing Marketing Expert

Market Hotel