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Strategic Marketing Communications

RRP $269.95

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Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life. Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in marketing communications by showing students how to make strategic marketing communications decisions using a systems approach. The system approach guides decision-making in a hierarchy: corporate, marketing, and marketing communications. Within each hierarchical level the decision-maker selects a strategy that is implemented by setting measurable objectives, developing tactics, and allocating resources. These decisions, in turn are managed by two processes: analysis/planning and monitoring/control. In this text, authors Joe Sirgy and Don Rahtz address societal issues and provide great detail about the various elements of the marketing communications mix, including advertising, sales promotion, reseller support, public relations, direct marketing, and word-of-mouth communications. Students are also provided with reader-friendly case studies, web exercises, and illustrations to bring many of the technical concepts to life.


Marketing For Tourism, Hospitality & Events

RRP $261.00

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Marketing for Tourism, Hospitality & Events highlights the shifts in tourism demographics with particular emphasis on the role of digital technology and its impact on travel products and services. The authors look at a broad range of topics including contemporary tourism marketing, understanding today's consumer, successful tourism products and services and the importance of public relations and personal selling. This is supported by a collection of chapter specific international case-studies that highlight the realities of tourism and hospitality marketing in practice, these include: ? * Spiritual Tourism in Tamil Nadu * The Deer Hunt Festival, Winneba, Ghana * Music-themed hotels in Prague, Amsterdam, Berlin and Mexico * Promoting Hawaii Through Film and Television * Martinhal Beach Resort, Portugal * Dark Tourism in Vietnam To further enhance the text, the authors have included three key features in each chapter: Lessons from a Marketing Guru; Digital Spotlight and Marketing in Action; all of which use examples and case studies from across the industry, providing added depth to the subject. The book is complimented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructors manual and selected videos to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.


Facebook Marketing

RRP $16.99

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You're about to discover how to monetize your Facebook Fan Page Are you tired of struggling financially? Do you feel as though you're not able to bring your family the life they deserve, due to financial roadblocks? Are you ready to EXPLODE your income? How To Monetise Your Facebook Fan Page will share some of the best methods for earning money online using Facebook, and will provide step-by-step instructions on how to use this platform most effectively. If you are looking for a detailed roadmap that will guide you along the path to making thousands online using your Facebook Fan Page, this is the perfect book for you! Here Is A Preview Of What You'll Learn... Top methods for earning passive income using your facebook fanpage Detailed step-by-step instructions for each earning method How to create a responsive fan page that will attract the right audience who will be your customers for years to come Powerful tips and strategies that will help you with any earning opportunity you decide to pursue Finding and promoting the right product Creating an effective campaign Why the money is in the list Why its important to reward your users Much, much more!



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Market Hotel Marketing Niche Marketing Relationship Marketing
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Market Hotel Books

Market Hotel Marketing Niche Marketing Relationship Marketing
Network Marketing Marketing Mistakes Internet Marketing Marketing Expert

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