This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment.Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
I wrote this book for two reasons. The first was to share what I now know so that others wouldn't have to make all the same mistakes I did. The second was to try to earn a little more money from the knowledge I have gained. This is not a get rich quick scheme. It's not a get rich slow scheme either. If I knew how to generate millions I wouldn't be spending time writing a book on internet marketing. I'd be sipping on a cold drink in some exotic location instead of hunched over a keyboard in my bedroom. This book contains the full details of the program that I have developed over years of trial, error, success and failure, to make an average of 500 a month with as little as 4 hours of work a week. You can follow along to establish your own reliable source of income.
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.
Visit the Companion website at www.routledge.com/textbooks/9780415370974
There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: Ã¢Â¢ How should you conclude contracts with consumers over the internet? Ã¢Â¢ What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? Ã¢Â¢ How should a website user's personal information be handled? Ã¢Â¢ What limitations are there on the way this data may be used for ongoing marketing of an artist's work or the merchandise associated with it? Ã¢Â¢ What are the latest copyright laws in this area and how do they apply to the internet? The book provides practical advice on how to approach key relationships with the internet buying consumer and other online media providers. The law is explained in straightforward terms and applied throughout in a music business context. Music Distribution and the Internet is an essential reference for anyone seeking to exploit and protect their rights and those of their artists in the rapidly expanding, constantly evolving and fascinating arena that is new media.
Marketing a drug isn't like marketing a television set, a mountain bike, or a pair of shoes. And yet, despite the wealth of education, literature, and other resources available to marketers of consumer goods, finding information specific to marketing pharmaceutical products has been nearly impossible. Pharmaceutical Marketing fills this gap. Designed as a practical marketing guide specific to the pharmaceutical industry, this book applies current marketing concepts and tools to the real-world intricacies of marketing a heavily regulated product whose success is determined not by the actual end-user, but by various industry stakeholders, including prescribing physicians, regulators, and health insurance and managed care organizations.
Market Hotel Articles
Market Hotel Books