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Aerospace Marketing Management

RRP $271.99

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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.


Marketing Research 11e

RRP $29.95

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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.


Marketing Research

RRP $584.99

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This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.


Enhancing The Internet With The Convergence System

RRP $299.99

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Convergence proposes the enhancement of the Internet with a novel, content-centric, publish-subscribe service model based on the versatile digital item (VDI): a common container for all kinds of digital content, including digital representations of real-world resources. VDIs will serve the needs of the future Internet, providing a homogeneous method for handling structured information, incorporating security and privacy mechanisms. CONVERGENCE subsumes the following areas of research:

· definition of the VDI as a new fundamental unit of distribution and transaction;

· content-centric networking functionality to complement or replace IP-address-based routing;

· security and privacy protection mechanisms;

· open-source middleware, including a community dictionary service to enable rich semantic searches;

· applications, tested under real-life conditions.

This book shows how CONVERGENCE allows publishing, searching and subscribing to any content. Creators can publish their content by wrapping it and its descriptions into a VDI, setting rights for other users to access this content, monitor its use, and communicate with people using it; they may even update or revoke content previously published. Access to content is more efficient, as search engines exploit VDI metadata for indexing, and the network uses the content name to ensure users always access the copy closest to them. Every node in the network is a content cache; handover is easy; multicast is natural; peer-to-peer is built-in; time/space-decoupling is possible. Application developers can exploit CONVERGENCE's middleware and network without having to resort to proprietary/ad hoc solutions for common/supporting functionality. Operators can use the network more efficiently, better controlling information transfer and related revenues flows. Network design, operation and management are simplified by integrating diverse functions and avoiding patches and stopgap solutions.

Whether as a text for graduate students working on the future of the Internet, or a resource for practitioners providing e-commerce or multimedia services, or scientists defining new technologies, CONVERGENCE will make a valuable contribution to the future shape of the Internet.


The 1980's: A Decade Of Marketing Challenges

RRP $491.99

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?This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.



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