Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.
Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations.
More than just a book, this complete package features an associated website at AlanCharlesworth.eu/DigitalMarketing which hosts the case studies for the book, offers further tips and advice and provides access to a wealth of extra material such as up-to-date references and web links.
This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
Affiliate Marketing for Beginners: Simple, smart and proven strategies to make A LOT of money online, the easy way!!!!!!Today only, get this Amazon bestseller for just $0.99. Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you heard of Affiliate marketing, but you just don't know where to start? Do you have a blog that you want to monetize but you just don't know how? Do you want to quit for job and live a life of financial freedom? Do you want to build an automatic money making machine that does everything automatically and just makes you money on autopilot? Well. Affiliate Marketing is for you!!!!Affiliate marketing is actually really simple; you promote, or even just mention someone else's product. Then someone comes along, clicks the link you provide, buys the product, and you get a commission on the sale, which is sometimes as high as 75% of the price of the product! Affiliate marketing can be a powerful tool to make large amounts of money, without doing a lot of work. However, while affiliate marketing is an easy concept, you need to know what you are doing. There are specific, proven strategies and steps that you must follow in order to build a successful affiliate marketing business online. Lots of people try affiliate marketing for the first time and fail, because they don't have the roadmap to follow. Well, not anymore!So whether you want to build an internet marketing empire that makes you a millionaire, or you just want to make some money from your blog on the side, this book is for you!!!!
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This textbook gives in depth and comprehensive coverage of key marketing principles applied to tourism and hospitality. Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment.Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, power point slides, and a list of additional teaching resources.
The accessibility of health information on the Internet has revolutionized access to clinical information for health practitioners and patients. This access to information has the potential to make a major contribution to health care. However, the effective use of this accessibility depends on an understanding of all the issues involved, from the underlying technologies and economic pressures, to questions of how best to manage quality and privacy, how people seek and use information, and what the barriers to its use are. Cullen's book also examines the extent of health information on the Internet, the providers of websites and their content, and outlines the nature of the paradigm shift affecting knowledge in the health sector.
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.
The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.
Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.
Visit the Companion website at www.routledge.com/textbooks/9780415370974
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