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Internet Marketing And Search Engine Optimization

RRP $17.99

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It is difficult finding someone who really knows what they are doing with Internet Marketing and Search Engine Optimization. There are many that would like you to believe they are experts, but they could very well get your site de-listed. This is a short guide designed to aid high end professionals to learn enough about Internet Marketing and Search Engine Optimization in order to intelligently hire the right person for their marketing efforts online.


Fundamentals Of Marketing

RRP $363.99

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Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool.

The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing.

Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today.

Visit the Companion website at www.routledge.com/textbooks/9780415370974


Marketing Analytics

RRP $390.99

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The digital age has transformed the very nature of marketing. Armed with digital devices, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers. At the same time, technology and innovation, coupled with the explosion of business data, has fundamentally altered the manner we collect, process, analyse and disseminate market intelligence. The increased volume, variety and velocity of information enables marketers to respond with much greater speed, to changes in the marketplace. Market intelligence is timelier, less expensive, and more accurate and actionable. Anchored in this age of transformations, Marketing Analytics devotes considerable attention to the way market analytic techniques and market research processes are being refined and re-engineered. The book is tailored to meet the needs of marketing professionals as it focusses on market research methods and analytic techniques used by practitioners for refining marketing strategies, and taking day-to-day business decisions. It is ideal too for business management students who wish to pursue careers in consumer marketing.


Broadband Satellite Communications For Internet Access

RRP $40.95

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"This book is by far the most comprehensive and orderly treatment of the subject. It is the work of experts with a wealth of both theoretical and practical experience with the subject and its connecting disciplines. It is an integral work... concepts and notation are at the same consistent level throughout the book. Quality of Service (QoS) is an absolutely critical part of any telecommunication services. This work fills a gap in the literature of what possibilities there are for satellites in providing global Internet services." Excerpted from the Foreword by Raymond L. Pickholtz, The George Washington University
Broadband Satellite Communications for Internet Access is a systems engineering methodology for satellite communication networks. It discusses the implementation of Internet applications that involve network design issues usually addressed in standard organizations. Various protocols for IP- and ATM-based networks are examined and a comparative performance evaluation of different alternatives is described. This methodology can be applied to similar evaluations over any other transport medium.
This book, suitable as a teaching text as well as a reference, covers:
-Satellite networks: technology, history and broadband communication satellites planned and launched into service.
-Trends Analysis: satellite networks covering physical, MAC, IP, transport layer protocols with an emphasis on TCP enhancements to account for fading, errors, noise, Doppler shifts and nomadic behavior.
-Quality of Service (QoS): end-to-end QoS model, framework and architectures including IntServ, DiffServ and MPLS traffic engineering for satellite IP networks, application QoS mapping.
-Satellite IP: design and implementation, DiffServ based QoS performance models for TCP and UDP traffic for GEO and MEO configurations.
-Interactive Multimedia over Satellite: TDMA and CDMA based return channel protocol models and analysis for DVB-RCS networks.
-Satellite ATM: analysis of fundamental questions (e.g. buffer requirements, TCP/ATM, efficiency, fairness, and multiple access models).
-International Standards: definitions, processes and agreed objectives for satellite IP and satellite ATM networks-ITU-R, ITU-T, IETF, ETSI, ATM Forum.
Whether you're a researcher, systems engineer, or a telecommunications/network specialist, Broadband Satellite Communications for Internet Access provides a comprehensive perspective on satellite networks. It addresses the end-to-end protocol stack, satellite design principles, QoS methodologies and international standards for building satellite network systems for multimedia applications.


Making And Marketing Arms

RRP $333.00

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France ranks as the world's third largest arms exporter and supplies arms and military technology to over a hundred countries. This book exposes the compelling aims and interests--national independence, security, economic welfare, foreign influence, grandeur--that explain the nation's successes in arms production and transfers.


Originally published in 1987.


The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.




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