Why Christians Fail at Internet Marketing
A Christian begins to think about marketing online, and wants to market to the Christian Internet Market. After some extensive research, he or she finds that the Christian Internet market is saturated with multilevel, get-rich-quick, gifting, Ponzi schemes, and surf programs. The Christian either chooses to become involved in one of the above-mentioned schemes, thinking that is what Christians are looking for, or decides that Christians aren’t willing to pay for good content or services online. Unfortunately, the Christian is wrong on both accounts. Christians are willing to pay for good content and services online, but sadly enough, there are very few good Christian services online. Why? Because marketers, both Christian and Secular alike, have assumed that Christians will not pay for online products, because they are unwilling to spend money online.
That is the problem. While many Christians, in the early years of the Internet, may have been reluctant to spend money online, with the advent of better Internet filters and screening software, more Christians are spending time online. I contend that the only reason they don’t spend more money online is because of the dearth of good Christian content online. I believe there is a conspicuous absence of good Christian content online, and I believe that those who step up in 2006 and supply the content will get rich doing it. That may be a bold statement, and some of you will quit reading right now.
Go ahead. Those of you who are still reading, think about this for a moment. When is the best time to get involved in a new window of opportunity? When it first becomes a new window of opportunity, right? I contend that this year, 2006, will be a break-out year for Christian online marketing and sales. Now, get me right here. I do NOT mean more Ponzi schemes and multi-level games. I mean good, Christian, grounded, chockful-of-useful-information web-based content. Content like information materials that teach about popular Christian topics like Christian self-improvement, Christian dating, Christian success, and Christian values. Products like Christian books, Christian videos, Christian web-sites, Christian marketing tools, and Christian studies. Another vital point here. These products must be two things: 1) Bona-fide faith-based products that are not ashamed of the Christian identity and 2) High-quality products that contain as much or more good content as a competing secular product.
You cannot think that just because a Christian sees a product with a Christian label that that will close the sale. It must be worth every penny you price it at. If you want to get involved in Christian Internet Marketing, now is the time. Do it.
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